Digital You: How to Build a Real Personal Brand in the Virtual World (IMS, Virtual) 

August 3, 2023
10:00 am - 11:00 am
Virtual Session
Dates OfferedTimeLocationTarget Audience
August 3, 202310 a.m. – 11 a.m.Virtual Classroom via ZoomAll WashU Staff

This is part of the Institute for Management Studies (IMS) Leadership Conversations.

These 60-minute IMS live virtual programs provide a quick dive into key topics that are critical to organizations during a time of disruptive change. Packed with actionable learning strategies, participants will experience an interactive virtual program with an IMS thought leader and receive post-session support through micro-learning lessons and a discussion board.

Welcome to the hybrid world of work where in-person and remote work connect. This new world requires that you master personal branding in both real and virtual environments. The question: How do you deliver a consistent and compelling brand in both in-person and remote interactions with the people you seek to influence? The key is to get clear on the real you, then focus on translating your unique promise of value for remote connections.

Today, digital precedes real. That means, with one click, one tap, and one search term, people are forming their impression of you. To succeed, you need relationship-building skills for the virtual world. This means delivering a powerful digital first impression, growing and nurturing connections online, and making sure that your bits-and-bytes brand doesn’t clash with the flesh-and-bones you.

Sound daunting? Not to worry! In this program that’s based on his latest book, Digital YOU, personal branding guru William Arruda provides an adventure-filled roadmap for unearthing your authentic brand and building a powerful online presence. You’ll learn how to take advantage of all the digital tools available, including social media, video, and Zoom, to amp up your brand and your success.

Facilitator: William Arruda

William Arruda is an entrepreneur, speaker, and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the definitive books on the topic: Digital YOU, Career Distinction, and Ditch. Dare. Do! He has delivered presentations to many of the world’s most revered brands including American Express, BP, Google, Gucci, LinkedIn, Microsoft, and Target. As a personal branding pioneer, he has been credited with turning the concept of personal branding into a global industry.

William was named by Global Gurus as the World’s #1 Branding Expert in 2022, and he received the Chair Award from the International Coaching Federation (ICF) for his contribution to the field of coaching. He has appeared on the Discovery Channel, BBC, CBS, and NPR and has been featured in 1,000+ publications, including Time, the Wall Street Journal, Fast Company, GQ, and the New York Times. He regularly shares his thoughts on personal branding in his Forbes column, which has attracted over 17 million views.

Once registered in Learn@Work, you will receive an email with the Zoom link from IMS in the week prior to the session.

Contact Katie Nolen

All programs are subject to change.

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