Building a Leadership Brand (Zoom Learning)

November 24, 2020
10:00 am - 11:00 am
Virtual Session
Dates Offered Time Location
November 24,  2020 10:00 – 11:00 a.m. Virtual Classroom via Zoom

The essence of leadership is credibility – something most professionals spend their careers striving to achieve. Today, leaders recognize that to have influence and impact, to lead others, and be credible requires a confident presence, consistent positioning and a clear narrative of who you are and what you stand for. Learn how to build a leadership brand, understand the needs and wants of your target audience, and establishing credibility as a leader in person and online.

Time: 10:00 – 11:00 a.m.  Please note this session is being offered through The Institute for Management Studies (IMS).  Registration will close Friday, November 20th, at 8:00 AM to allow time to get the link from them.

Facilitator:  Lida Citroen

Lida Citroen is an award-winning personal branding and reputation management specialist who develops the identities of global executives, professionals, military veterans and thought leaders. In her engaging and informative presentations, Lida shares the secrets to building a standout personal brand at companies like Abbott Labs, GE Healthcare, Google, Johnson & Johnson, OtterBox, LinkedIn, Mazda North America, Mary Kay Corporate, Colonial Life, Comcast and more. A powerful TedX and keynote speaker, and Instructor on LinkedIn Learning, Lida is the author of four bestselling books: Reputation 360: Creating power through personal branding, Your Next Mission: A personal branding guide for the military-to-civilian transition, Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding, and developing Veteran employees, and Success After Service (releasing in October, 2020). 

An important note:
Our goal in Learning and Development is to create the same level of rich engagement in our virtual classroom as we do in our in-person classes. Therefore, the day of the session:

  • Ensure you’re in an environment that will allow you to participate fully! This will be an interactive session and your contribution is important.
  • Turn off your email and phone notifications to avoid distractions.
  • Be camera ready! Participants are expected to have their cameras on during the entire session.
  • Have a pen and paper ready.
  • Log in early to the session through the Zoom link that will be emailed to you prior to the session.

Once registered in Learn@Work, you will receive a Zoom invitation for the date/time selected; instructions will be included in the invitation.

Questions: Contact 

All programs are subject to change.

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